UX Connections are a team of UX consultants and designers based in London. They wanted to improve their website to generate more leads and wanted to use content marketing to drive more traffic and conversions.

I helped the team devise and implement a first content strategy, using website case studies to showcase their work to prospective customers and topical blog posts to attract traffic and links.

I also conducted an SEO audit of the site, generated a list of target keyword phrases for which it would be valuable to rank, set out a strategy for achieving those rankings, and provided detailed recommendations for optimising existing content.