Content strategy

Build your audiences and nurture customers through the buying cycle, with the help of a freelance content strategist.

Successful content marketing rests on a deep understanding of the target audience. I can help you identify your most valuable audiences, their needs, interests, behaviors and pain points. Together we’ll plan, produce and promote content which attracts, converts and retains customers.

Website content refreshes

Websites often cater for several different types of user, each with their own needs. I can help you serve the right information to the right users at the right time, working with your website build team to ensure that content isn’t an afterthought.

Content audits

Feel like the content you’ve been publishing hasn’t performed as well as it should? I can help analyse the performance of your existing content and rework your content strategy to better serve the needs of your audiences.

Content marketing campaigns

Accurately-targeted content marketing campaigns build audiences and generate sales leads. I can help create and deliver campaigns which speak to the needs of your best prospects, before converting them into customers.

To find out how I can help you devise a high-performance, audience-centred content strategy, contact me.