Semantic search, answer engines and Google Now
A Simple Introduction to SEO Theory
The keyword is on the decline as an artifact of search engine optimisation. Google, by far the largest of the search engines, has been steadily moving away from syntactical search towards semantic search. It’s also increasingly trying to answer users’ questions without diverting them to a different site. What does all this mean for the […]
SEO Audit, Part 1: Crawlability and Indexation
Each search engine has a different method for crawling and indexing the world wide web and a host of different algorithms for ranking pages in search results.
Conducting an SEO audit for your business website doesn’t have to cost a bomb. In fact, leaving aside the time you’ll need to spend actually doing it – which presumably does have some kind of monetary value – it can be done for free.