Does your website content deliver the most possible value for your organisation? Does every page support the needs of your users and drive them towards taking valuable action? Is your content optimised for the channels where you’re promoting it? Once your site reaches a certain size, these questions can be difficult to answer without undertaking… Continue reading How to plan a successful content audit
Since content marketing became a thing, many organisations have felt the pressure to do it. They set out to produce lots of content for the web and social media, but without a clear idea of how to achieve their goals. The result: poor engagement and very little return on investment. In this post, I’ll set out my three… Continue reading The ABCs of content marketing
For many businesses, a website content refresh is one of those jobs that keeps getting kicked into the long grass. “We’ll wait until we can redesign the site too” and “we’ll wait until we’ve hired someone who can write” are common excuses to keep putting it off. But what if, every day, you’re leaving money… Continue reading 5 signs that your website needs a content refresh
Content calendars are very useful tools for managing your content workflow. They help you identify gaps in your content output, organise content around external events and keep tabs on your content pipeline.
The keyword is on the decline as an artifact of search engine optimisation. Google, by far the largest of the search engines, has been steadily moving away from syntactical search towards semantic search. It’s also increasingly trying to answer users’ questions without diverting them to a different site. What does all this mean for the… Continue reading Semantic search, answer engines and Google Now
The secret to successful blogging is a well thought out blogging strategy. But finding time to blog is hard enough without having to find time for planning too. Is there a quick way to define a strategy for your personal or business blog?
Each search engine has a different method for crawling and indexing the world wide web and a host of different algorithms for ranking pages in search results.
In this post for Manifesto Digital I highlight the importance of performing regular content audits. It includes a free Excel template so you can work out where your content is hitting the mark and where it isn’t.
Conducting an SEO audit for your business website doesn’t have to cost a bomb. In fact, leaving aside the time you’ll need to spend actually doing it – which presumably does have some kind of monetary value – it can be done for free.